Every marketing plan template I’ve ever seen includes a section on competition. Seems it’s universally accepted that knowing your competition intimately is a key part of succeeding, whether you’re a business or an individual. Why is that? Why are we so keen on knowing every wrinkle about what our competition might be thinking, plotting […]
Why are you here?
Why are you here? That’s a question I often toss out, kind of casually, to people I’m working with or around. I ask it just often enough to be annoying. And, hopefully, often enough that at least some of them consider an answer. Right now, I’m asking you. It’s a question that can be […]
You’re Mission, Should You Choose To Accept It
Congratulations. And, welcome to your first day at your new job. I know, I know. Right now you’re already thinking, “What’s this guy talking about?” After all, you just parked in the same old parking space (unless somebody beat you to it), you’re staring at the same old papers on top of your desk, the […]
You’ve branded the organization, now what about you?
Time was, branding an organization meant gathering the honchos around the conference room table and coming to grips with whether to slap the company logo on the front or back of the corporate tri-fold brochure. Today, to most organizations, branding means much more. The process of branding has grown to involve the entire presence […]
The 10 Most Counter-Productive Personality Traits
By Marcia Sirota, MD We’re living in dangerous times, and while we might think that the dangers we face come solely in the form of nuclear proliferation, rampant war-mongering, easy access to assault weapons, ongoing climate change and global financial collapse, we’d be wrong. While the above are certainly dangerous, they’re mostly just symptoms of […]
